GOVERNMENT VERSUS BUSINESS

Business in the United States is almost like a “bad word”. To say you are in business conjures up images of flying in a plane and offering bonuses.

I am reminded of the fact that the U.S. government is also out of money and operating at a deficit and has been since before the economic downturn. In fact, the government is $11 trillion in debt. http://www.brillig.com/debt_clock/

While it is popular today to criticize business, there have been times in the past when the Federal government has needed the financial backing of business.

Let’s begin with the founding of the United States. During the Revolutionary War, the tobacco industry helped finance the war by using tobacco as collateral for the loans from France that were necessary to survive. Thus, the United States might not even be a country if it not for business. http://academic.udayton.edu/health/syllabi/tobacco/history.htm#industry

In 1877 JP Morgan and August Belmont, along with the Rothschilds, floated $260 million in U.S. government bonds. After the government ran into some problems with gold, JP Morgan bought $200 million work of government bonds with gold; thereby preserving the credit of the United States. {And he didn’t even ask for control of the government or fire the CEO – the President]. http://www.financial-inspiration.com/JP-Morgan-biography.html

There needs to be a strategic relationship between government and business and at the present time, the government seems to be taking advantage of the situation.

Do You Strategically Plan for What You Sell or What you Market?

Here is a sales and marketing strategic thought to ponder:

The percentage of visitors who say they come to Las Vegas to gamble: 5

Perentage of visitors that actually gambles: 87

Source: Las Vegal Convention & Visitors Authority.

Do you strategically market to the philosophy or the behavior?