A report this week announced that the sales of alcohol and lottery tickets have increased. I am not surprised. Historically, the sale of such “vices” have remained steady or increased during down economic cycles. It has long been believed that the sale of chocolate often increases during recessions. This is one trend that is easy to predict by strategists.
Much of the future is often predicted using trend analyzes. It should be noted that the sale of lottery tickets has increased in most of the states that offer the tickets for sale. Another interesting fact is that revenue at casinos has actually decreased – with the assumption that many are willing to spend a few bucks to gamble for a better future, but they are not willing to use gasoline and chance losing more money at a casino. So, while people are gambling, they are mitigating their risks by avoiding casinos.
It appears many are grabbing a beer in one hand and a lottery ticket in the other while waiting for the economy to recover.
On a related note, more people often return to school during down economic times and some colleges and universities are predicting an increase in enrollment for 2009.
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