The Domino Effect
In business, there is a process called The Domino Effect. When one significant event occurs, it often sets off a series or chain of events. This appears to be what is happening in the Middle East and North Africa. One person in Tunisia started an uprising that brought down the country. The people of Egypt quickly saw that it was possible to protest (and win) and the second government fell. Now Libya is on the brink, and there are other countries, such as Saudi Arabia, Bahrain and Yemen, who are experiencing unrest as well. If the dominoes continue to fall, a dozen or so countries could ultimately see new leadership.
The strategic questions at this point are which countries are next? How far will the dominoes fall? Will a European country be one of the dominoes? What about a country in the Americas? These events warrant close watching as the global impact could be significant.
The implications of the revolutions could be significant for foreign affairs and trade for years, if not decades, in the future. New opportunities and new threats will be created. Time to revise the SWOTT analysis.
How can you strategically prepare to take advantage of any opportunities or mitigate any risks associated with the revolution?
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