An Apple a Year Keeps the Consumers Coming Back

An Apple a Year Keeps the Consumers Coming Back

Apple has conditioned its customers to expect a new release of the iPhone each summer. That is an aggressive product release schedule, even for a giant like Apple.

Most likely the product development team at Apple would like to see a more staggered and longer product release cycle in order to integrate new and more features and possibly complete more extensive testing before releasing product.

With the release of the new Verizon phone this spring, this may provide Apple with the opportunity to not release the latest version of the iPhone this summer, but wait until fall or even the holiday season.

My guess is that we will not see the release of a new iPhone this summer.

S.A. Romeo
The Strategy Expert